Project - ZERO11 / Business and Brand Consulting

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE. Through this underwater sport, it encourages people to overcome their fears, challenge their body and mind, train their breath, and experience the mesmerizing beauty and sights of the serene underwater world.

ZERO11 developed the brand identity and website of the Club, working on a simple and serene communication. To immerse readers in the underwater world, a white font on a dominating blue background was used across all material, while the logo was based on a gracious “reprise” of the diving movement, creating altogether the relaxing and peaceful mood and image the Club should be conveying.

/ MORE WORK

/ CLUCKER'S

Wood roasted chicken

Clucker’s delivers a warm culinary experience where taste buds indulge in an explosion of wood-smoked flavors.

/ VOLKSWAGEN

German engineering, ZERO11 development

Volkswagen is a brand renowned for its excellence and distinction in the Middle East, and one ZERO11 was chosen to collaborate with.

/ NATURES SELECT

Only the best berries

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related their quality and story.

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant.