Project - ZERO11 / Business and Brand Consulting

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE. Through this underwater sport, it encourages people to overcome their fears, challenge their body and mind, train their breath, and experience the mesmerizing beauty and sights of the serene underwater world.

ZERO11 developed the brand identity and website of the Club, working on a simple and serene communication. To immerse readers in the underwater world, a white font on a dominating blue background was used across all material, while the logo was based on a gracious “reprise” of the diving movement, creating altogether the relaxing and peaceful mood and image the Club should be conveying.

/ MORE WORK

/ CHUK PALU

Art from Afghanistan

Nothing makes us happier than to contribute in the spreading of art, especially when it requires collaborating with great artists like Rahim Walizada.

/ ROCHE

Who said annual reports had to be dry and boring

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design.

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant.