/ POKE EXPRESS

The flavours of Hawaii

/ POKE EXPRESS

The flavours of Hawaii

ZERO11 partnered with NATURE’S SELECT to design its new brand of frozen berries. Originating from the mountains of South-West Serbia, NATURE’S SELECT berries are planted in ideal conditions including pure air and uncontaminated soil, and looked after with meticulous care and passion, yielding fruits unrivalled in taste and quality.

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related their quality and story. Opting for a branding that recalled the freshness of the produce and the authenticity of the brand, ZERO11 proposed a fun and lively multi-color packaging for each kind of berries: blackberries, blueberries, and raspberries. With a bursting palette of berry-inspired colors, a hand-drawn typography that reflected the carefully hand-picked aspect of the berries, and a mouthwatering art direction, one could hardly resist having a crush for the new product.

For us, this is exactly where lies the strength of the branding, in turning a brand into a delightful experience for the senses and a pure moment of pleasure. Are you ready for a moment of NATURE’S SELECT berries?

/ MORE WORK

/ VOLKSWAGEN

German engineering, ZERO11 development

Volkswagen is a brand renowned for its excellence and distinction in the Middle East, and one ZERO11 was chosen to collaborate with.

VOLKSWAGEN

/ LOOTAH HOLDING

Navigating the future

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH HOLDING

/ LOOTAH PROJECTS CONSULTANCY

Set sail for success

Selected to work on the communication of the brand, ZERO11 designed a modern communication materials that reflected innovation in every way.

LOOTAH PROJECTS CONSULTANCY

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant.

DUSTY'S