/ POKE EXPRESS

The flavours of Hawaii

/ POKE EXPRESS

The flavours of Hawaii

ZERO11 partnered with NATURE’S SELECT to design its new brand of frozen berries. Originating from the mountains of South-West Serbia, NATURE’S SELECT berries are planted in ideal conditions including pure air and uncontaminated soil, and looked after with meticulous care and passion, yielding fruits unrivalled in taste and quality.

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related their quality and story. Opting for a branding that recalled the freshness of the produce and the authenticity of the brand, ZERO11 proposed a fun and lively multi-color packaging for each kind of berries: blackberries, blueberries, and raspberries. With a bursting palette of berry-inspired colors, a hand-drawn typography that reflected the carefully hand-picked aspect of the berries, and a mouthwatering art direction, one could hardly resist having a crush for the new product.

For us, this is exactly where lies the strength of the branding, in turning a brand into a delightful experience for the senses and a pure moment of pleasure. Are you ready for a moment of NATURE’S SELECT berries?

/ MORE WORK

/ ROCHE

Who said annual reports had to be dry and boring

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design.

ROCHE

/ BAKER BOTTS

Arbitration report

With offices around the globe, Baker Botts has been serving leading industries, organizations and individuals since 1840, while staying at the forefront of emerging technologies.

BAKER BOTTS

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

PROFIX FITOUT

/ LOOTAH CAPITAL

The leader in the capital market world

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH CAPITAL