/ LOOTAH HOLDING

Navigating the future

/ LOOTAH HOLDING

Navigating the future

Born out of the pioneer vision of its founder and Chairman Saleh Saeed Lootah, Lootah Holding is a family-owned business that ventures in multiple industry sectors, contributing to the international expansion of its national economy and creating the most innovative business opportunities. Deeply rooted in its country’s heritage, Lootah Holding fosters its local resources and entrepreneurial culture to export home-grown businesses to the global scene and become a driving force for the national and regional economic growth and progress.

When it came to designing its 2015 annual report, Lootah Holding resorted to ZERO11’s expertise. Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”. From this mission statement stemmed the feel and mood of the annual report, recalling through its sepia colors and its maritime-inspired visuals the leadership values of the company and its aspiration to spread, expand, and thrive.

/ MORE WORK

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

PROFIX FITOUT

/ LOOTAH PROJECTS CONSULTANCY

Set sail for success

Selected to work on the communication of the brand, ZERO11 designed a modern communication materials that reflected innovation in every way.

LOOTAH PROJECTS CONSULTANCY

/ O2 LIFE

Breathe in the benefits

For its launch campaign in the UAE, the new oxygen therapy concept needed a branding strategy and identity that could accurately communicate the importance and impact of the product.

O2 LIFE

/ LOOTAH CAPITAL

The leader in the capital market world

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH CAPITAL