/ LOOTAH CAPITAL
The leader in the capital market world
Part of Lootah Holding, Lootah Capital was established with the aim of providing innovation in Islamic finance. Working with a team of regional and international banking experts, the company provides clients with innovative products and structuring advice with a focus on the Islamic debt capital markets. Thanks to its financial advisory and analysis expertise, Lootah Capital pursues opportunities around the world with a particular focus on the GCC and MENA markets.
Commissioned to develop the full corporate branding of LC, ZERO11 turned to the history and legacy of Lootah group, with a prime objective to inject the holding’s strong and solid reputation in the branding. For that, a logo was created recalling the mother holding in feel while also differentiating Lootah Capital as a new identity. Using the blue and grey palettes, a brand collateral was designed positioning LC as a trustworthy and leader player in the capital market world.