/ DUSTY'S

A fusion of traditions and cultures

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant. The cuisine, the design, and the ambience make sure to transport you from the heart of Dubai, DIFC, to exotic places around the world. Relying on a dynamic approach, Dusty’s continuously creates day and night experiences that put it in the lead of exciting destinations that combine flexibility, variety and premium service.

When asked to create branding that would reflect the uniqueness and versatility of this place, ZERO11 found its inspiration in the restaurant’s funky interior. Knowing that the branding should complete the look and feel of the place, ZERO11 resorted to a contemporary direction infused with a touch of elegance. Starting with a logo that combined symbol and typography, we developed a brand identity that reflected the food, mood and atmosphere of the place. With easy-to-use brand guidelines, the place was suddenly alive through a whole new inviting look.

/ MORE WORK

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.

ANANTARA HOTELS

/ POKE EXPRESS

The flavours of Hawaii

The project of passionate food scientists and adventurers, Poke Express brings the Hawaiian poke bowl to the lovers of raw fish.

POKE EXPRESS

/ LOOTAH PROJECTS CONSULTANCY

Set sail for success

Selected to work on the communication of the brand, ZERO11 designed a modern communication materials that reflected innovation in every way.

LOOTAH PROJECTS CONSULTANCY

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE.

THE FREEDIVING CLUB