/ DUSTY'S

A fusion of traditions and cultures

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant. The cuisine, the design, and the ambience make sure to transport you from the heart of Dubai, DIFC, to exotic places around the world. Relying on a dynamic approach, Dusty’s continuously creates day and night experiences that put it in the lead of exciting destinations that combine flexibility, variety and premium service.

When asked to create branding that would reflect the uniqueness and versatility of this place, ZERO11 found its inspiration in the restaurant’s funky interior. Knowing that the branding should complete the look and feel of the place, ZERO11 resorted to a contemporary direction infused with a touch of elegance. Starting with a logo that combined symbol and typography, we developed a brand identity that reflected the food, mood and atmosphere of the place. With easy-to-use brand guidelines, the place was suddenly alive through a whole new inviting look.

/ MORE WORK

/ ROCHE

Who said annual reports had to be dry and boring

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design.

ROCHE

/ LOOTAH HOLDING

Navigating the future

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH HOLDING

/ LOOTAH PROJECTS CONSULTANCY

Set sail for success

Selected to work on the communication of the brand, ZERO11 designed a modern communication materials that reflected innovation in every way.

LOOTAH PROJECTS CONSULTANCY

/ LOOTAH CAPITAL

The leader in the capital market world

Combining the leadership, values, innovation, and expansion strategy of the company, it was agreed to establish the branding direction on the idea and tagline of “Navigating the Future”.

LOOTAH CAPITAL