/ DUSTY'S

A fusion of traditions and cultures

/ DUSTY'S

A fusion of traditions and cultures

An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant. The cuisine, the design, and the ambience make sure to transport you from the heart of Dubai, DIFC, to exotic places around the world. Relying on a dynamic approach, Dusty’s continuously creates day and night experiences that put it in the lead of exciting destinations that combine flexibility, variety and premium service.

When asked to create branding that would reflect the uniqueness and versatility of this place, ZERO11 found its inspiration in the restaurant’s funky interior. Knowing that the branding should complete the look and feel of the place, ZERO11 resorted to a contemporary direction infused with a touch of elegance. Starting with a logo that combined symbol and typography, we developed a brand identity that reflected the food, mood and atmosphere of the place. With easy-to-use brand guidelines, the place was suddenly alive through a whole new inviting look.

/ MORE WORK

/ VOLKSWAGEN

German engineering, ZERO11 development

Volkswagen is a brand renowned for its excellence and distinction in the Middle East, and one ZERO11 was chosen to collaborate with.

VOLKSWAGEN

/ BAKER BOTTS

Arbitration report

With offices around the globe, Baker Botts has been serving leading industries, organizations and individuals since 1840, while staying at the forefront of emerging technologies.

BAKER BOTTS

/ ANANTARA HOTELS

Casual Thursdays

Thursday nights are definitely made to unwind after a busy week and enjoy a bite and drinks with friends in a pleasant ambiance.

ANANTARA HOTELS

/ NATURES SELECT

Only the best berries

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related their quality and story.

NATURES SELECT