/ CHUK PALU

Art from Afghanistan

/ CHUK PALU

Art from Afghanistan

Nothing makes us happier than to contribute in the spreading of art, especially when it requires collaborating with great artists like Rahim Walizada. Coming from three generations of craftspersons and antique dealers, Rahim is a fervent ambassador of the traditional Afghan textile craft and art of embroidery. With a passion to revive this tradition, Rahim highlights the beauty of his country through his own carpet brand, Chuk Palu, which tells the story of Afghanistan.

Chuk Palu’s rugs are completely handmade by local weavers in Afghanistan. They reflect the creativity of their founder while paying tribute to a folkloric craft tradition that remains one of the oldest cultural techniques that humans possess.

Honored to be chosen by Rahim as branding consultant, ZERO11 team made sure to create a brand identity that reflected the beauty and passion of the Afghan tradition in the most inspiring ways. While the logo was specially designed to recall the overlapping handcrafted carpets, natural colors and simplicity were adopted in other materials to express the subtle and delicate nature of this art.

/ MORE WORK

/ VOLKSWAGEN

German engineering, ZERO11 development

Volkswagen is a brand renowned for its excellence and distinction in the Middle East, and one ZERO11 was chosen to collaborate with.

VOLKSWAGEN

/ NATURES SELECT

Only the best berries

Famed for being the best in the world, these carefully-selected Serbian berries needed to be introduced to the market in a packaging that fairly related their quality and story.

NATURES SELECT

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

PROFIX FITOUT

/ O2 LIFE

Breathe in the benefits

For its launch campaign in the UAE, the new oxygen therapy concept needed a branding strategy and identity that could accurately communicate the importance and impact of the product.

O2 LIFE