/ VOLKSWAGEN ARTEON LAUNCHING CAMPAIGN
Arteon, the all-new fastback presented by Volkswagen, will make its regional debut at the Dubai International Motor Show on November 14, 2017. The much anticipated car awarded ‘Saloon of the Year 2017’ at the Frankfurt International Motor Show (IAA) during the Plus X awards, is the newest saloon for the brand.
The model which incorporates innovation and everyday usability in a stylish, sporty exterior, brings a new gran-turismo to the brand’s product line-up in the region. Available to pre-order at the show, the Arteon will arrive in the Middle East this November.
Designed by Tobias Suhlmann, it is an elegant interpretation of the standard four-door sedan. There's a six-blade grille integrated with slim LED headlights that dominate the front end and accentuates its width. The Arteon is roughly Passat-sized but is a bit shorter, wider and lower. It features a large rear hatch that can swallow 20 cubic feet of cargo, and folding rear seats gives you enough room for a trip to IKEA.
It comes with a suite of available technology that puts it in the premium category. You can have an Audi-like fully digital cockpit, with TFT screens, a heads-up display, an infotainment system (with gesture control) as well as a LED lighting system with innovative predictive cornering lights.
The car's most premium feature might be its ride. It features the latest iteration of VW's modular MQB architecture, a lightweight and dynamically responsive platform. In global markets, VW will offer a range of engines, from the 148-horsepower standard to 236-horsepower (details are scare, but another turbocharged 2.0 litre version is on the cards).