/ ROCHE

Who said annual reports had to be dry and boring

/ ROCHE

Who said annual reports had to be dry and boring

Who said annual reports had to be dry and boring? Not us, anyway.
When a leading client like Roche requires branding for its annual report, the right branding consultant would not treat this request as an ordinary one.

Being approached by the Swiss multinational healthcare company known to provide innovative medicines and diagnostic tests that help millions of patients globally, ZERO11 knew that nothing less than extraordinary should be done when it comes to handling this job.

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design. Wrapped with handmade leather cover, the report’s pages are made with old looking paper that reflects what once was one of the rare medical books in the world. With more than 120 pages and 13 country highlights, we designed an annual report that isn’t just about graphs, newspaper clips and numbers. Each page is a creative work of art, revealing calligraphy ornaments that recall the traditional roots of medicine and add a little bit of magic for the eyes.

/ MORE WORK

/ CLUCKER'S

Wood roasted chicken

Clucker’s delivers a warm culinary experience where taste buds indulge in an explosion of wood-smoked flavors.

CLUCKER'S

/ BAKER BOTTS

Arbitration report

With offices around the globe, Baker Botts has been serving leading industries, organizations and individuals since 1840, while staying at the forefront of emerging technologies.

BAKER BOTTS

/ POKE EXPRESS

The flavours of Hawaii

The project of passionate food scientists and adventurers, Poke Express brings the Hawaiian poke bowl to the lovers of raw fish.

POKE EXPRESS

/ PROFIX FITOUT

UAE’s premier bespoke fitout company

As one of the leading interior fit out companies in UAE, exceeding clients’ expectations is the only option for ProFix.

PROFIX FITOUT