A fusion of traditions and cultures
An emblem of Dubai’s nightlife and culinary scene, Dusty’s is a dawn-to-dusk concept based on a fusion of traditions and cultures so passionately injected in every aspect of the restaurant. The cuisine, the design, and the ambience make sure to transport you from the heart of Dubai, DIFC, to exotic places around the world. Relying on a dynamic approach, Dusty’s continuously creates day and night experiences that put it in the lead of exciting destinations that combine flexibility, variety and premium service.
When asked to create branding that would reflect the uniqueness and versatility of this place, ZERO11 found its inspiration in the restaurant’s funky interior. Knowing that the branding should complete the look and feel of the place, ZERO11 resorted to a contemporary direction infused with a touch of elegance. Starting with a logo that combined symbol and typography, we developed a brand identity that reflected the food, mood and atmosphere of the place. With easy-to-use brand guidelines, the place was suddenly alive through a whole new inviting look.