/ CHUK PALU

Art from Afghanistan

/ CHUK PALU

Art from Afghanistan

Nothing makes us happier than to contribute in the spreading of art, especially when it requires collaborating with great artists like Rahim Walizada. Coming from three generations of craftspersons and antique dealers, Rahim is a fervent ambassador of the traditional Afghan textile craft and art of embroidery. With a passion to revive this tradition, Rahim highlights the beauty of his country through his own carpet brand, Chuk Palu, which tells the story of Afghanistan.

Chuk Palu’s rugs are completely handmade by local weavers in Afghanistan. They reflect the creativity of their founder while paying tribute to a folkloric craft tradition that remains one of the oldest cultural techniques that humans possess.

Honored to be chosen by Rahim as branding consultant, ZERO11 team made sure to create a brand identity that reflected the beauty and passion of the Afghan tradition in the most inspiring ways. While the logo was specially designed to recall the overlapping handcrafted carpets, natural colors and simplicity were adopted in other materials to express the subtle and delicate nature of this art.

/ MORE WORK

/ GALLUS

Authentic French rosisserie

When a new organic chicken brand flies all the way from France to Dubai to dazzle the gourmet palates, it definitely deserves a warm welcome.

GALLUS

/ ROCHE

Who said annual reports had to be dry and boring

Going back to the source, we drew our inspiration from Ibn Sina’s Canon of Medicine to complete the design.

ROCHE

/ VITALITY

Turning passion into profits

Understanding that women do business differently, one of their key focuses is to support female-led businesses.

VITALITY

/ THE FREEDIVING CLUB

Take a deep breath

The Freediving Club is an academy for educating, instructing, coaching and training individuals and groups to develop and improve their capabilities in freediving sport, mainly in UAE.

THE FREEDIVING CLUB